Photoshoot production is a significant part of my role, from coordinating details ahead of time to helping ensure we capture everything needed on set. We shoot at least once a month, alternating between studio shoots in St. Louis and lifestyle shoots across the country, with locations selected to complement each season's creative direction.

I primarily work with our male talent, coordinating wardrobe, assisting with scheduling and shot planning, and keeping things organized and on track throughout the day. Building strong relationships with talent is also an important part of creating a comfortable, collaborative environment on set.

Being involved in production gives me a better understanding of the imagery we're creating and how it will be used. That firsthand perspective carries into my design work across product pages, emails, and seasonal campaigns, helping create a more cohesive visual story from the initial shoot through the final assets.