Creating a cohesive online shopping experience through thoughtful design, from the homepage to the product details.
I design and maintain a variety of creative assets across our e-commerce website, from full homepage refreshes and seasonal landing pages to promotional headers and product pages.
Working from briefs provided by our marketing team, I translate campaign priorities and featured products into designs that feel consistent with the brand while keeping the shopping experience in mind. I build and refine mockups in Figma, then implement approved designs through Shopify.
Beyond the visual design, I also manage product imagery for new seasonal launches, including image selection, organization, resizing, and uploading. This ensures each product page is visually consistent, easy to navigate, and ready to shop when new collections go live.