Bringing seasonal campaigns and everyday brand moments to life through thoughtful content planning and design.
I lead the creative direction and day-to-day management of our Instagram account, owning the process from initial concept through final execution and publishing for our planned content. I plan posts several weeks in advance, developing ideas that balance product storytelling, seasonal campaigns, and behind-the-scenes moments from photoshoots to content around the office.
Once the content direction is approved, I handle the creative execution of each planned post, whether that's a product-focused graphic, video, or more candid brand content. I use Photoshop for photo editing, color adjustments, and image manipulation, then bring everything together in Figma for final layouts.
Planning ahead allows me to create a feed that feels cohesive and intentional while still leaving room for variety and creativity.
