Balancing fresh creative with brand consistency across a fast-paced schedule of daily email campaigns.
I work alongside another graphic designer to create our daily marketing emails, turning product selections, campaign priorities, and copy from our marketing team into cohesive, on-brand creative.
Each week, we divide the upcoming sends, and I take ownership of my assigned emails from initial design through revisions and final handoff. Working in Figma, I select imagery and develop individual layouts that complement the featured products and overall campaign direction.
With a new email going out every day, the challenge is keeping the creative fresh without losing consistency. I focus on giving each send its own visual identity while maintaining a recognizable look and feel across all of our email marketing.